EA Sports and Uninterrupted Canada have announced the start of the five-piece digital series Breaking ICE available on YouTube:
The series portrays the pioneers: inside for diversity in the ice hockey and follows the athlete: inside, player: inside and professionals that break through the pattern, which means to be active in Canada’s favorite sport. The series wants to stimulate discussions, to ensure more consciousness and shows the people who change the culture of the ice hockey to lead it into an inclusive, diverse and more positive future.
Breaking Ice reveals new stories and reflections on inclusion in professional ice hockey. Each episode follows Game Changers like Luke Proof from the Nashville Predators, the first open homosexual player with active NHL contract, the indigenous Ethan Bear, defender at the Carolina Hurricanes, Saroyan Tinker, professional ice hockey player in the Premier Hockey Federation, as well as members of the Women’s National Teams of Canada and the USA, all of which work hard to change the world of sports long-term and comprehensively. Each episode takes about five to eight minutes, with a discussion round with all participating athlete: inside the series will complete.
Breaking Ice wants to celebrate incredible athlete: Celebrating the inside, which are currently changing the ice hockey culture and make them inclusive, as far as the communities are concerned, from which they come from, explains Paul Mary, Senior Director of Creative at EA Sports. The stories of players: inside such as Luke Proof, Ethan Bear and Saroyan Tinker are inspiring, they promote diversity and inclusion in the ice hockey, and we feel honored all inside and outside the game to live.
The first episode accompanies Proof, who has changed the perception of the game forever on 19 July 2021 and has encouraged positive change in sports. He has considered the first active player with NHL contract and thus paved the way for the LGBT2SQIA + community. In this episode of Breaking Ice Luke talks about his soul quo ms and personal victims on the way to coming out — first in the family and then from around the world. His message of recognition and love echoes not only in the ice hockey community, but everywhere.
The opportunity to tell the stories of these inspirational persons and teams together with EA SPORTS, was incredible, says Callum NG, Director of Branded Content at Uninterrupted Canada. The strength and courage they have proven during their lives, and their journey as ice hockey professionals will take the viewers deep.
More information about Breaking ICE can be found on EA.com.